Allen Hager founded Right at Home in 1995. Hager, a former hospital administrator, had personally seen the anguish that families face every day in finding safe, appropriate, quality home care services for their parents or other loved ones.
"At that time, I began to see the enormous boom in Medicare-paid home health as it was developing. But, it was there just long enough to pay for some basic rehab, bandage changes and other medical needs. After Medicare-paid home health left, you had all these folks who were unable to deal with their needs of everyday living: getting up and getting dressed, fixing a nutritious meal, remembering to take their medications. I could see a care gap that needed to be filled. Long term, adult home care appeared to be the solution.
In order to develop a true understanding of how best to deliver senior home care services, Allen did traditional in-depth business research, but also rolled up his sleeves and took a $7.00 per hour job working as a certified nursing assistant caregiver in order to, in his words, "understand this business, its customers and caregivers at every level." After this invaluable experience, he opened the doors to the flagship office of Right at Home in
Hager spent the next five years living and breathing the daily management of the agency. From hiring caregivers to making cold calls, to managing receivables, he grew his fledging agency into one of the largest senior home care agencies in the area. Once he truly understood the challenges of being a home care agency owner, he sold his first Right at Home franchise in 2000. Since that day, Allen has never forgotten the important lessons that his humble road to success taught him:
The core of this business is gaining a passion for understanding and satisfying clients’ needs.
Empathy and sympathy with the direct caregivers is vital to the client’s satisfaction. Your home care business will thrive when you appreciate the priorities of the professional referral sources who send the business to you.
The home care franchise system will grow if you award franchises to business people with the right motivations, and then treat them as long-term, individual business partners rather than just another number.