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Press Release -- Cybertary Tucson October 20, 2009
Small Business Customer Service Expert Becomes Entrepreneur
Cybertary®, Inc. Signs first Arizona franchise in Tucson
(Roseville, CA – October 20, 2009) - Cybertary, Inc., a network of professional Virtual Assistants (VAs) supporting independent and small business owners, announced it sold its first franchise office in Arizona, in Tucson, to Amayea Maat. Cybertary now has 14 offices nationwide. These sales signify a new generation of Cybertary franchise owners who, after being laid off from their corporate jobs, are choosing to leave their traditional careers behind and become entrepreneurs after assessing how a career fits into their lifestyle priorities.
Amayea Maat spent more than 20 years in the corporate world with powerful companies like Xerox and Intuit, but found she consistently was attracted to the needs of her small-business customers. Maat established her career at Xerox, spending more than 14 years in customer support and organization & leadership development. While with Xerox, Maat was trained in TQM and 6 Sigma and has since been certified as a black belt. Five years ago, Maat was recruited to Tucson to work for Intuit where she managed support teams for several product lines. In that role, she worked on a day-to-day basis with small businesses that were using Intuit software to run their businesses.
“I‟d been asked many times over the years „Why don‟t you go into business for yourself?‟ but I always thought I was happiest in corporate,” explained Maat.
After working with Linda Irvin of Entrepreneur’s Source and reviewing several franchise opportunities, Maat was struck by Cybertary’s professional package that provides franchisees with long-term support from the corporation. “Cybertary’s plan to support its franchisees was very impressive. Once I was introduced to Cybertary, it was obvious that it was a perfect fit,” Maat said. “Being a franchise owner in Cybertary will enable me to use my skills, experience and passion to support businesses (small & large), executives and other entrepreneurs while building a diverse team AND providing support to our economy!‟
Cybertary is a diversely talented nationwide network of highly skilled professional Virtual Assistants (VAs), who collaborate as a team to provide “on-demand” administrative support and specialized services to businesses, entrepreneurs, solopreneurs, executives and on-the-go people. Each team member is a highly skilled administrative professional with unique strengths and industry experience that add to the collective pool of resources. This talented team allows Cybertary to consistently provide the highest level of service and meet a wide variety of client needs. Cybertary works the same way a regular administrative employee does, only more efficiently since client work is done remotely over the Internet on an as-needed basis. Clients save money because they only pay for productive time on-task without the need to make costly payroll or overhead commitments.
Maat is looking forward to supporting clients with business services, administrative tasks and leadership & organizational development as well as build a team of talented people who would work on projects for Cybertary clients in the Tucson area. “Cybertary is unique in that we not only help small businesses, we also provide opportunities for those looking to work from home part-time and make a worthy wage,” Maat said.
Tina Angell and Valerie Dow bought the Sacramento regional franchise two years ago, thus allowing them to sell franchises within their territory. The two also own and run the Roseville, Ca. office. "In just two and a half years we increased our client base, expanded our team, and tripled our revenue," explained Dow. "Running a successful, professional business from home has been more rewarding than we anticipated. It's the ideal business model for those who want a flexible work schedule and competitive wage."
"Cybertary franchisees are able to match the business support need with the talent. The Cybertary
franchise network creates the support infrastructure that gives the business owner the resources they need to meet any administrative challenge, while simultaneously providing an opportunity for business professionals to leave the corporate world and build their own home-based business,” explained Cybertary Founder and CEO, Patricia Beckman. “We’re thrilled to bring Amayea Maat on board and are excited to see the expansion of the Cybertary network across the U.S."….
The Cybertary Trend and the Virtual Assistant Industry
According to the Small Business Administration, small firms total approximately 23 million in the United States, with roughly 75 percent of the firms having no employees. This means there are a significant number of small business owners out there trying to „do it all‟. Cybertary and other professional Virtual Assistants are increasingly popular since they take care of the paperwork, bookkeeping, data entry and other marketing tasks so the business owners have more time to spend with their clients, or simply take time for them.
Cybertary’s Franchise Opportunity
In 2007, there were 27.2 million businesses in the United States, according to Office of Advocacy estimates. Census data show that there were 6.0 million firms with employees and 20.4 million without employees in 2005. Small firms with fewer than 500 employees represent 99.9 percent of the 27.2 million businesses (including both employers and non-employers), and the most recent data from 2005 show there were slightly more than 17,000 large businesses. Clearly there are plenty of small businesses in the U.S. that could use the help of a virtual assistant to help them outsource administrative tasks that keep them from their primary revenue-producing activities.
Cybertary’s affordable, turnkey franchise opportunity makes starting a flexible, home-based business a reality for business professionals who wish to earn a worthy wage outside the corporate world and be more available to their families. The VA industry has grown steadily over the past five years, but Cybertary is the first known national franchise opportunity for VAs in the U.S.
