An Area Development Opportunity means that a Franchisor has decided they want to grow in a particular geographic region and are looking for potential leaders in that area.
The Area Developer (AD), sometimes called Master Franchisee, is responsible for finding and supporting new franchisees in their designated market. The Franchisor shares a portion of the franchise fee and the royalties with the AD.
These opportunities have higher start up costs, but they come with greater growth potential and the possibility for higher long-term residual income. As you grow, you may support several franchise units, so you will be working on the business, not just in the business.